Author: jupiter

What is Search Engine Optimization?

Digital Marketing 101 Search Engine Optimization is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Let’s discover how SEO plays a major part in Marketing. Marketing involves showing up and promoting your product where your ideal customers can find you. And today,…
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How To Write Compelling Ad Copy

How do you ensure that your advertisement is spot-on and communicates clearly, with a maximum chance of conversion? It starts with writing compelling ad copy. Advertising is the best way to get your ideal customers to know that you exist and have the best solution to their problems. From a popular analogy, trying to sell…
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Web Design and User Experience 101

Web Design and User Experience Have you ever come across a website but found it difficult to navigate either because it was over-designed, or the messaging was not clear. Did you find it difficult to decide where next to go from that page? So many websites hold otherwise valuable information but are languishing in the…
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